Press Release Kentucky Invites Travelers to Take a Joy Ride

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Kentucky Invites Travelers to Take a Joy Ride

GEORGETOWN, KY – October 12, 2023 – For some travelers, venturing off the beaten path can be intimidating, so many miss our beautiful downtowns, local shops and welcoming hospitality. Winding roads with heart-stopping views, wineries, historic homes, nature preserves and yes, horses and bourbon, are all highlighted in Kentucky’s latest tourism campaign inviting visitors to take a Joy Ride through Kentucky’s Bluegrass Region that runs from Sept. 2023 - Dec. 2024. With a nostalgic flair, and the most beautiful scenic byways in America, Kentucky’s Joy Ride campaign encourages travelers to take the backroads, and own the idea that life is all about the journey and not just the destination.
Anchored by a two-minute short film, Mike Wolfe from The History Channel TV show American Pickers, alongside Heritage Tourism Preservationist Leticia Cline, Joy Ride showcases their trip exploring idyllic spots in Kentucky’s Bluegrass that’s reaching millions of travelers.

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The Joy Ride campaign is also supported by nostalgic collectible posters and digital content highlighting these iconic spots in the Bluegrass:

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About Joy Ride
Joy Ride is a tourism campaign supported by Team Kentucky through the Kentucky Tourism, Arts and Heritage Cabinet. The Kentucky Tourism, Arts and Heritage Cabinet is dedicated to fostering and promoting the state's rich heritage as well as continuing Kentucky's long history of being a premiere travel destination for all travelers to enjoy. For more information visit Tourism News - Tourism, Arts & Heritage (ky.gov)

About Kentucky’s Bluegrass Region
Our group of 16 tourism offices are working together to elevate the Bluegrass Region. Joy Ride is supported by Kentucky Tourism ARPAMulti-Jurisdiction Funding, and has allowed us to develop an impactful co-op marketing effort to drive tourism and economic development. Based on Kentucky’s 2021 ROI calculations, our target ROI for the Joy Ride campaign is to achieve $44.7M in Incremental Visitor Spending and $3.6M in Incremental State & Local Taxes.


* Berea, KY
* Carlisle - Nicholas County, KY
* Cynthiana, KY
* Danville, KY
* Frankfort, KY
* Georgetown - Scott County, KY
* Harrodsburg, KY
* Lancaster & Paint Lick, KY

* Lawrenceburg, KY
* Lexington, KY
* Nicholasville & Wilmore, KY
* Paris - Bourbon County, KY
* Richmond, KY
* Stanford - Lincoln County, KY
* Winchester, KY
* Woodford County, KY


This email address is being protected from spambots. You need JavaScript enabled to view it., Marketing Director,
Georgetown/Scott County Tourism

ABOUT GEORGETOWN, KY | Birthplace of Bourbon. Kentucky’s Horse Headquarters. Georgetown is both of these, and more. Sitting in the midst of Horse Country, Kentucky’s fastest growing city is home to horse-centric attractions and events, including the Kentucky Horse Park, Old Friends Thoroughbred Retirement Farm, Kentucky Three Day Event, Festival of the Horse and the National Horse Show. Its beautifully preserved Victorian-era downtown is filled with dozens of locally-owned shops, galleries and restaurants. “Only here” attractions: Toyota Motor Manufacturing Tour/Experience Center; Yuko-en—the official Kentucky-Japan Friendship Garden; Heirlooms & Gretchen’s authentic stained glass shop. Outdoor adventure: Elkhorn Creek; Skullbuster Mountain Bike Trail; Kentucky Proud family-fun farms. Historical sites: Ward Hall Greek Revival Mansion Tour; Scott County/Georgetown Museum; 1917 Rosenwald School. Coming: Blue Run Spirits Distillery. Accommodations: 38 unique stays, 18 brand name chain hotels, two campgrounds. www.facebook.com/gotogtown