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It’s the Most Wonderful Time of the Year in Georgetown, KY! There’s something about a small-town Christmas that engages the entire community and evokes a sense of nostalgia. Just think of it as a Norman Rockwell magazine cover sprung to life.
Georgetown may be a small town, but it has big plans for the holiday season ahead. It all kicks off Saturday, November 30th on Small Business Saturday. At least 23 downtown businesses – from boutiques and a beauty salon to restaurants and even a non-profit will offer extended hours in an effort to encourage shopping local.
One of those shops is Seeds & Saplings, a children’s store on East Main Street, whose owner Resa Browning is spearheading the effort. “It’s been proven that for every $100 you spend at a local small business, $86 is returned to the community in some fashion,” says Browning.
If Georgetown residents and visitors needed any more encouragement to “shop small,” the first 25 customers making a purchase at each participating store will receive a red and white Downtown Georgetown reusable bag.
Another participating business, A Common Thread, which specializes in custom apparel, has designed a special shirt which merchants have been encouraged to purchase and wear to show an added layer of unity.
On December 7th, the annual Home for the Holidays parade with this year’s theme, “Fairy Tale Winter Wonderland,” will take to the streets beginning at 6:00 p.m. “Again, we are suggesting shops and restaurants to keep their doors open before and after the parade with special candlelight hours from 5:00-8:00pm,” says Browning.
During the parade, however, all eyes will be on those taking part which include businesses, churches, hospitals, school groups and community leaders – all vying for an award given in one of three categories. “We will have the Spectacular Sparkles Award for the float with the most outstanding light display,” says Lori Saunders, Executive Director of the Georgetown/Scott County Tourism Commission. “Then there’s the Magic Spirit Performance Award,” she continues, “open to any entry that includes some form of entertainment. Finally, there’s the Jingle All the Way Award for the most outstanding marching/walking group,” adds Saunders.
The parade VIP, however, will be the man in the red suit himself. Santa Claus will make his way down the parade route on a fire engine (what with the reindeer resting up for what’s to come), and afterward he will usher in the start of the season with the lighting of the 18-foot cedar at the Scott County Courthouse, which is Georgetown’s official Christmas tree.
On December 15th, a brand-new event, the Holiday Hop and Help, will conclude the trifecta of special events. This one will not only provide another opportunity to tick items off your Christmas gift list, but will also provide support for Scott County’s non-profit organizations ranging from the Scott County Humane Society to Amen House, a local mission dedicated to ending hunger in the community.
Fifteen businesses have entered into the spirit of the season by choosing a community non-profit to support in a variety of ways. It's not just the non-profits who will benefit from the Holiday Hop and Help event. Cards will be handed out to shoppers who will then have them signed at each participating business. Afterward, a drawing will be held and three lucky shoppers will get an early Christmas present.
“Each will receive $100 in joint downtown Georgetown gift certificate which can be used at a participating business(es) of their choice,” says Browning. “This is just another part of our focus on giving back to our community,” she says.
And after all, isn’t giving what Christmas is all about?
For more information about Georgetown/Scott County Tourism and upcoming initiatives, visit www.georgetownky.com or follow us on social media.
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Birthplace of Bourbon. Kentucky’s Horse Headquarters. Georgetown is the Birthplace of Bourbon. Kentucky’s Horse Headquarters. Georgetown is both of these, and more. Sitting amid Horse Country, Kentucky’s fastest-growing city is home to horse-centric attractions and events, including the Kentucky Horse Park, Old Friends Thoroughbred Retirement Farm, Kentucky Three Day Event, Festival of the Horse, and the National Horse Show. Its beautifully preserved Victorian-era downtown has dozens of locally owned shops, galleries and restaurants. “Only here” attractions: Yuko-en Japanese-style strolling garden and Heirlooms & Gretchen’s authentic stained-glass shop. Outdoor adventure: Elkhorn Creek; Skullbuster Mountain Bike Trail; Kentucky Proud family-fun and u-pick farms. Historical sites: Ward Hall Greek Revival Mansion Tour; Scott County/Georgetown Museum; 1917 Rosenwald School. Coming soon: Limestone Distillery, Blue Run Spirits Distillery. Accommodations: 60+ unique stays, 19 brand name chain hotels, two campgrounds. www.facebook.com/gotogtown
For more information about Georgetown/Scott County Tourism and upcoming initiatives, visit www.georgetownky.com or follow us on social media.
Lori Saunders
Georgetown/Scott County Tourism

GEORGETOWN, KY – December 20, 2024 –
The Kentucky Association of Convention and Visitors Bureaus (KACVB) recently held its 4th Quarter Meeting in Franklin, Kentucky, bringing together tourism professionals from across the state to exchange ideas, gain insights and recognize excellence in the industry.
The meeting began with a warm welcome from Simpson County Judge Executive Mason Barnes, setting the stage for a day filled with engaging discussions and networking opportunities.
Meeting Highlights:
HR Panel: How to Have Difficult Conversations with Employees
Speakers included:
Presentations from the Kentucky Department of Tourism
• Kimberly Gester, Kentucky Department of Tourism, discussed the state’s Incentive Program.
• Nancy Turner, Deputy Commissioner of the Kentucky Department of Tourism, provided updates on statewide initiatives.
Keynote: Building Relationships with Local Officials
• Rich Ornstein from the Kentucky Association of Counties (KACO) shared strategies to improve relations with local leaders.
Market Insights
• Tania Goeschi of STR/Costar presented data and trends to enhance marketing strategies.
Attendees also enjoyed unique activities highlighting Franklin's charm, creating memorable experiences, and connecting tourism professionals.
On the final day of the conference, the membership meeting recognized outstanding contributions to tourism with the following awards:
The meeting also marked the induction of the new slate of KACVB officers for 2025:
The association recognized Lori Murphy-Tatum for her leadership and dedication during her term as President, which significantly contributed to advancing KACVB’s mission and fostering collaboration among tourism professionals.
During the conference, KACVB members contributed significantly to the local economy, spending nearly $10,000 at local businesses and attractions.
KACVB remains dedicated to fostering collaboration and promoting the Bluegrass State as a premier travel destination.
About KACVB: The Kentucky Association of Convention and Visitors Bureaus is committed to supporting tourism professionals in advancing the industry through education, advocacy, and networking.
For more information about Georgetown/Scott County Tourism and upcoming initiatives, visit www.georgetownky.com or follow us on social media.
Lori Saunders
Georgetown/Scott County Tourism

GEORGETOWN, KY – December 19, 2024 –
Lori Saunders, Executive Director of Georgetown/Scott County Tourism, has been named President of the Kentucky Association of Convention and Visitors Bureaus (KACVB) for 2025. Lori brings years of experience in tourism and destination marketing to her new leadership role. As an active member of KACVB, she has worked alongside industry leaders to promote Kentucky’s unique attractions, drive economic growth, and support communities across the state.
“I am honored to serve as President of KACVB and continue the incredible work of this organization,” said Saunders. “I look forward to working with this fantastic team of officers to build on our collective success and strengthen Kentucky’s tourism industry.

The newly elected officers joining Saunders are:
• Vice President: Michele Allen, Somerset-Pulaski County Convention and Visitors Bureau
• Treasurer: Abby Dixon, Henderson Tourist Commission
• Secretary: Amy Ellis, Franklin/Simpson County Tourism Commission
Lori Saunders succeeds Past President Lori Murphy, who led the association with exceptional dedication and vision. “Her hard work has laid a strong foundation for us to build upon, and I am committed to continuing that momentum to move Kentucky tourism forward,” Saunders added.
The Kentucky Association of Convention and Visitors Bureaus represents tourism professionals across the state. They work together to promote Kentucky as a visitor destination.
“Lori’s passion for Kentucky and her proven leadership in tourism make her the perfect fit for this role,” said Traci Cunningham, a Past President of KACVB and Executive Director of Oak Grove Tourism. “Her vision, combined with her hands-on approach, will be an asset to our organization as we tackle the challenges and opportunities ahead.” Cunningham added, “ Lori is not just a leader but a beacon of vision, guiding with wisdom and inspiring others to reach new heights together.”
The Kentucky Association of Convention and Visitors Bureaus (KACVB) is committed to supporting tourism professionals statewide through education, networking, and advocacy. With Saunders at the helm, KACVB aims to amplify the collective voice of Kentucky’s tourism leaders and ensure the industry's continued success.
“As President of KACVB, I am committed to being a strong advocate for Kentucky’s tourism industry at both the state and national levels,” Saunders said. “Tourism is a vital economic driver for our communities, and I look forward to working with legislators and stakeholders to ensure that our industry continues to thrive and receive the support it deserves.”
About KACVB
The Kentucky Association of Convention and Visitors Bureaus is a statewide organization dedicated to promoting Kentucky’s tourism industry through education, advocacy, and collaboration.
For more information about Georgetown/Scott County Tourism and upcoming initiatives, visit www.georgetownky.com or follow us on social media.
Bailey Gilkerson, Associate Director
Georgetown/Scott County Tourism Commission

GEORGETOWN, KY – February 18, 2025 – The Georgetown/Scott County Tourism Commission is excited to unveil a new mural initiative to enhance the city’s visual appeal and community pride. The Commission seeks building owners who are interested in offering wall space for mural installations.
The City of Georgetown, using a portion of its American Rescue Plan Act (ARPA) allocation, is funding this project. The initiative aims to collaborate with building owners to transform blank walls into captivating murals celebrating the community’s core pillars: History, Bourbon, Horses, Agriculture, and Outdoor Scenery.
This initiative promises to bring vibrant art to Georgetown while honoring the unique character and heritage of the area.
“These murals will celebrate Georgetown’s history, brighten our downtown, and draw residents and visitors alike,” said Mayor Jenkins. “Public art like this enhances our community, fosters pride, and makes Georgetown an even better place to live and visit. I’m excited to see how this project will bring our city to life.”
elected walls will be part of an artistic project highlighting Georgetown’s cultural identity and attracting visitors to the area’s rich history and vibrant community.
Once a wall is selected, a detailed agreement will be implemented to outline terms, including responsibilities for mural creation, ownership, maintenance, and long-term care.
Themes and Pillars
The mural(s) will be designed to reflect the essence of Georgetown through its most defining elements:
• History: Celebrating the city’s storied past.
• Bourbon: Paying homage to Georgetown’s role in Kentucky’s bourbon heritage.
• Horses: Highlighting the equestrian culture synonymous with the Bluegrass region.
• Agriculture: Recognizing the farming roots and agricultural contributions of the area.
• Outdoor Scenery: Showcasing the natural beauty that surrounds the city.
How to Get Involved
Building owners interested in participating in this transformative project are encouraged to contact Lori Saunders at
"This initiative is a win-win for building owners and the community," said Lori Saunders, Georgetown/Scott County Tourism Commission Executive Director. "It offers a unique opportunity to showcase Georgetown's rich history and vibrant spirit through art while adding to the appeal of downtown as a tourism and local favorite."
Don’t miss the chance to participate in this transformative initiative. Whether you own a small storefront or a larger building, your wall could serve as the canvas for a vibrant piece of art that tells Georgetown’s story.
For more information about Georgetown/Scott County Tourism and upcoming initiatives, visit www.georgetownky.com or follow us on social media.
MEDIA CONTACT:
Lori Saunders, Executive Director
Georgetown/Scott County Tourism
502-863-2547 |
KACVB Spring Conference Brings Economic Boost to Georgetown
GEORGETOWN, KY – April 22, 2025 –
Georgetown/Scott County Tourism welcomed tourism leaders across the state last week as the Kentucky Association of Convention and Visitors Bureaus (KACVB) hosted its Spring Conference in Georgetown. The three-day event brought together professionals from every corner of Kentucky, delivering a dynamic lineup of educational sessions and networking events and contributing an estimated $10,000 in direct economic impact to the local community.
Attendees enjoyed overnight stays in local hotels, dined at popular Georgetown restaurants, explored Main Street’s boutiques, and participated in uniquely Georgetown experiences, including horseback riding at Whispering Woods, craft beer tastings at Country Boy Brewing, cookie decorating at Bluebird Studio, and a special visit to Old Friends Thoroughbred Retirement Farm. The conference concluded with a lively "Farewell ARPA" celebration at Chinkapin Brewing and a final networking lunch at Country Boy.
“We were honored to host KACVB and showcase the best of Georgetown’s hospitality,” said Lori Saunders, Executive Director of Georgetown/Scott County Tourism and current President of KACVB. “Our local partners—from restaurants and retailers to attractions and hoteliers—helped us create an experience that left a lasting impression while bringing real value to our economy.”
The KACVB Conference also featured key sessions on maximizing tourism marketing budgets, understanding bourbon tourism's economic impact, and professional development around hospitality and etiquette, further strengthening Kentucky’s tourism industry for the future.
For more information about upcoming conferences and tourism efforts in Georgetown, visit www.georgetownky.com.
About KACVB
The Kentucky Association of Convention and Visitors Bureaus is a statewide organization dedicated to promoting Kentucky’s tourism industry through education, advocacy, and collaboration.
For more information about Georgetown/Scott County Tourism and upcoming initiatives, visit www.georgetownky.com or follow us on social media.
Bailey Gilkerson, Associate Director
Georgetown/Scott County Tourism Commission